Is your brand searchable? Can people find your brand when they search for you? What about when they search for what you do, or the solutions they are looking for that you offer?
🔎 Let’s talk how to improve your brand’s search-ability (it’s a word, ok! I think..).
This is also know as SEO, or Search Engine Optimization which is the process of improving search engine results and increasing web traffic, thus your 𝘴𝘦𝘢𝘳𝘤𝘩𝘢𝘣𝘪𝘭𝘪𝘵𝘺. (*note: SEO is 𝘢𝘭𝘸𝘢𝘺𝘴 included in all my services!)
A few ways to make sure your brand is searchable..
A blog is a great way to utilize SEO strategies to get people on your site, keep them interested, and funnel visitors to other pages of your website! Use phrases and questions in your blog posts that you 𝘬𝘯𝘰𝘸 your clients are asking. Especially in your title! Make sure to also list keywords in Yoast (if you use Showit/Wordpress blogging) when writing your post is one of the best ways to improve your search-ability!
Google likes blog posts which leads blog posts to show up on Google often. They also allow for the opportunity to expand your potential results. For example if I am a web designer I might not come up if someone searches for SEO and search-ability tips but with this blog post I just might!
Keywords, keywords, keywords
Showit has built in SEO features such as custom tagging for your headers and titles. Utilize the SEO tagging features within Showit to to tag keyword-rich, page descriptive titles. The general rule is ONE H1 tag, which tells search engine the main topic of that page. “H2” + “H3” tags are your other heading and subheadings, “p” is paragraph, while navigation links are “nav”. These tags provide a sort of map to Google on what your website is about + what’s important.
Use specific locations
If you serve a particular area or location and great way to improve search-ability is to 𝘳𝘦𝘱𝘦𝘢𝘵𝘦𝘥𝘭𝘺 mention that. It may feel a little awkward but it works! Example: I was working with a cafe in Honolulu and we mentioned “Honolulu” + “Waikiki” probably about 20 times, but guess what? When you searched “Waikiki Honolulu cafe” it came up!